Eric Ryan on style and substance, the method method.
Michael Marcovici is one of the co-founders of the Domain Developers Fund – an investment fund that develops and trades domain names. In this talk, Michael shares his insights into domain name investment. He also gives examples of the value of owning a category-killer name. Watch the video to learn how to find the right [...]
Paulina Modlitba Söderlund, Evelina Ander, Lisa Enckell and Pernilla Åström – Community Management in a startup.
In this talk from FOWA London, Alex Hunter takes you through the DOs and DO NOTs of developing a powerful and positive brand both on the web and in the office. He also looks at the state of the VC market and how you can turn your idea into something that actually exists and makes [...]
Words of wisdom from the co-founders of Archrival, a youth marketing agency that connects brands with youth culture
Clint Runge and Charles Hull co-founders of Archrival, a youth marketing agency that connects brands with youth culture critique the flyover state by giving a voice to the boiling sentiment of up-and-coming entrepreneurs, complemented by an honest assessment of how we look to the national consumer. Archrival’s client list includes HP, RedBull, ESPN, Microsoft, State [...]
Ben is the CEO and co-founder of MailChimp, one of the most successful e-mail marketing companies around, with over 1.2 million users. They were recently featured in “Fast Company” for their non-traditional corporate culture and creative environment. In this Creative Mornings presentation, Ben talks about the history of the company and what he does as a manager to cultivate such a creative culture. You DON’T want to miss this!
You’ve set up a Facebook Fan page and Twitter accounts for your company. Now what? Our expert panelists will share best practices on how to harness Facebook, Twitter, blogs and other social media channels as a marketing tool. When used effectively, social media can help a company build its brand, engender customer loyalty, gather candid [...]
The panel starts off discussing the challenges of start-up branding, but points out that you can learn lessons from big companies in your space as well. Recorded: February 21, 2004
Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand.
Learn how to make your brand stand out from the rest. Parcel Design’s Julie Mitchell offers great brand design tips for start-ups. Hear Julie talk about the value of simplicity, consistency and clarity when creating and maintaining your brand design.