Cofounder TV

…continuation of part 1

Speakers: Peter Evans Summary: Part One of the marketing lectures discusses: – Why marketing effectiveness often matters as much today as pure product innovation – How to identify key market trends and better connect with the real needs of potential customers – How to use “value innovation” methods to competitively design a product as faster, [...]

continuation of:

Marketing that Matters: Transforming your ideas to income (Part 1) – Entrepreneurship 101

In this session you learn:

- Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective marketing must connect to focused business development and sales channel efforts

So you’re starting to get a little traction. What’s the best way to really scale and take your startup mainstream?