Marketing that Matters: Transforming your ideas to income (Part 1) – Entrepreneurship 101

In this session you learn:

- Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective marketing must connect to focused business development and sales channel efforts

Posted on: March 8, 2012
Author: admin
Category: Sales & marketing
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MaRS Advisor Peter Evans discusses the very important topic of marketing. This session focuses on the unique marketing challenges faced by early stage technology companies. It also provides proven and practical principles for envisioning new products, market entry strategy and building a sustainable business.

Whether you are just starting out or fine tuning your marketing strategy, this session describes how marketing plays a key role in your venture.