Lecture by Ed Hess, author of “So You Want to Start a Business”

Ed Hess is a 3 time entrepreneur and Professor of Business Administration at the Darden School of Business at the University of Virginia.  What are the most important things to keep in mind before starting a business?  What are the steps you should go through?  What are the 8 most common reasons businesses fail?  Ed’s rigorous research highlights insights that may surprise you.